THE FIRST GYM
FOR REAL PEOPLE

Creating an Innovative Brand
for a Literary Celebration.

Creating an Innovative Brand for a Literary Celebration.

(Selected work)
Impactful Foundations

Book 2.0: Connecting Stories, Authors, and Readers.

Book 2.0 is a literary event redefined by BASLR to celebrate the future of storytelling. The brand merges traditional literary charm with modern design, showcasing innovation and connection. The logo and visuals pay homage to the written word while embracing technology, creating a bridge between the past and future of literature. Book 2.0 invites readers, authors, and creatives to engage in a transformative event that honors stories in all forms.

Where we put our hands-on
Brand Identity
Activation
Brand Identity
Activation
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