Crafted by BASLR, the identity for Sooto embodies a blend of trendiness and class, tailored for a marketing agency serving energy companies. The logo, with its clever inverted “S” forming “O2”, symbolizes oxygen—vital and omnipresent. The dot represents a satellite, linking Sooto to its parent brand, Hoolistic, signifying comprehensive support.
BASLR® [Basilar] We lay the foundational stones for extraordinary brands. We believe that at the heart of every great brand is a solid, innovative idea. We dig deep to uncover these foundational concepts and bring them to life through strategic design and storytelling to reach new heights.
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