INNOVATION STARTS
FROM THE GROUND UP
INNOVATION STARTS FROM THE GROUND UP
We are a collective of visionary thinkers,
creators, and strategists dedicated to
making an impact.
We are a collective of visionary thinkers, creators, and strategists dedicated to making an impact.
About BASLR®
Since 2019, we have helped brands
innovate, transform, and ascend to new
heights, making a lasting difference in their
industries and communities.
Since 2019, we have helped brands innovate, transform, and ascend to new heights, making a lasting difference in their industries and communities.
BASLR® is a boutique creative agency based in Lisbon and Cádiz, dedicated to unlocking and amplifying the foundational concepts, and uniqueness of each brand.
We are a dynamic and agile partner in a brand’s journey to excellence. Our unique approach is deeply collaborative and rooted in understanding, combining a boutique agency’s agility with a global network’s expansive capabilities. This dynamic network allows us to quickly scale up for large projects while maintaining a streamlined core structure. This agility removes unnecessary steps and fosters a close relationship between our designers and clients.
Operating from Portugal and Spain, our reach extends worldwide, helping brands ascend in their categories and stand out in the global market.
Our Services
01.
Strategy
.Research & Insights
.Audits & Analysis
.Brand Positioning
.Brand Architecture
.Brand Narrative
.Naming & Nomenclature
01.
Strategy
.Research & Insights .Audits & Analysis .Brand Positioning .Brand Architecture .Brand Narrative .Naming & Nomenclature
02.
Culture
.Culture Code .Internal Communications .Core Values & Behaviors .Employer Branding .Employee Activation .Training & Launch Events
03.
Identity
.Visual Identity .Verbal Identity .Sound Identity .Motion Identity .Color & Typography .Brand Guidelines
04.
Activation
.Website Design & Dev .Brand Campaigns .Branded Environments .Marketing Collateral .Video & Photography .Launch & Rollout
02.
Culture
.Culture Code
.Internal Communications
.Core Values & Behaviors
.Employer Branding
.Employee Activation
.Training & Launch Events
03.
Identity
.Visual Identity
.Verbal Identity
.Sound Identity
.Motion Identity
.Color & Typography
.Brand Guidelines
04.
Activation
.Website Design & Dev
.Brand Campaigns
.Branded Environments
.Marketing Collateral
.Video & Photography
.Launch & Rollout
Areas of focus
Ready to Innovate and Redefine Industries?
We apply our foundational principles across diverse industries, driving innovation and progress, crafting products that captivate modern consumers and redefine industry boundaries.
Drinks & Beverage
Real Estate
Games
Food
Fashion
Healthcare
Clients case studies
Sooto
Branding for a innovative and sustainable marketing agency.
Díaz López
A complete overall of one of the most advanced Dental Clinics in Spain.
Methodology
Where Does Your Brand Fit?
Every brand is at a unique stage in its journey. We tailor our approach to meet your specific needs, whether you’re laying a foundation or reaching for new heights.
(01)
For brands needing a shift in positioning, whether due to changing product categories or markets, anticipating new trends, or reaching a new level of brand maturity.
(02)
For businesses ready to grow and scale. We guide your brand through the process, creating sustainable visual structures necessary for long-term brand evolution.
(03)
For those launching a new brand, business, or unit to capitalize on strategically identified market opportunities.
(04)
For brands needing a transformation. We reimagine underperforming businesses, brands, or units, enhancing competitiveness and value.
(05)
For brands looking to rapidly grow in new markets, categories, audiences, or geographies, increasing profits, shares, or better capitalizing on existing assets.
(06)
For brands needing to update key elements to boost relevance, differentiation, and competitiveness while protecting critical market positions.
