BRANDS MADE
TO WORK
We create, test, and optimize brands
and packaging to ensure they work
even before they hit the market.
We create, test, and optimize brands and packaging to ensure they work even before they hit the market.
About BASLR®
We specialize in branding for food products,
with a unique methodology to reduce risk of
failure and to ensure we create a winning
brand.
We specialize in branding for food products, with a unique methodology to reduce risk of failure and to ensure we create a winning brand.
At BASLR [Basilar], our deep knowledge of the food market stems from three generations dedicated to the meat industry. Founded on Francisco Projecto’s experience, BASLR was born from a vision to help brands thrive.
Today, BASLR is powered by a passionate team that shares this vision. Our experts in Lisbon, Portugal, and Cádiz, Spain follow a unique methodology crafted to build successful brands in the food sector.
We design, test, and optimize brands to ensure they resonate with consumers before hitting the shelves. For us, design isn’t just about aesthetics; it’s about creating performance that drives real market results.
Common Challenges We Help You Overcome
01.
Dependence on Major Clients?
The company may become highly dependent on a few large clients to maintain revenue flow. This can be risky, as any changes in the policies or preferences of these clients can significantly impact the business.
01.
01. Dependence on Major Clients?
The company may become highly dependent on a few large clients to maintain revenue flow. This can be risky, as any changes in the policies or preferences of these clients can significantly impact the business.
02.
Reduced Profit Margins?
Selling to other brands, especially major retailers, can result in lower profit margins, as these clients often negotiate lower prices due to high purchase volumes.
02.
02. Reduced Profit Margins?
Selling to other brands, especially major retailers, can result in lower profit margins, as these clients often negotiate lower prices due to high purchase volumes.
03.
Limited Control over Final Pricing?
When selling products to other brands, the company has little control over the final price to consumers. This can limit its ability to adjust prices to improve profit margins or respond to market changes.
03.
03. Limited Control over Final Pricing?
When selling products to other brands, the company has little control over the final price to consumers. This can limit its ability to adjust prices to improve profit margins or respond to market changes.
04.
Intense Competition?
With a weak own brand, the company may struggle to differentiate itself from the competition, both in sales to other brands and in its own offerings. This can hinder the negotiation of better contracts with clients or the increase of sales for its own brand.
04.
04. Intense Competition?
With a weak own brand, the company may struggle to differentiate itself from the competition, both in sales to other brands and in its own offerings. This can hinder the negotiation of better contracts with clients or the increase of sales for its own brand.
05.
Risk of Being Replaced?
If the company does not have a strong brand, it can be easily replaced by other companies with lower costs or differentiated products. This increases the risk of losing contracts with major clients.
05.
05. Risk of Being Replaced?
If the company does not have a strong brand, it can be easily replaced by other companies with lower costs or differentiated products. This increases the risk of losing contracts with major clients.
06.
Lower Customer Loyalty?
Selling to other brands, especially major retailers, can result in lower profit margins, as these clients often negotiate lower prices due to high purchase volumes.
06.
06. Lower Customer Loyalty?
Selling to other brands, especially major retailers, can result in lower profit margins, as these clients often negotiate lower prices due to high purchase volumes.
07.
Lack of Brand Recognition and Prestige?
When selling products to other brands, the company has little control over the final price to consumers. This can limit its ability to adjust prices to improve profit margins or respond to market changes.
07.
07. Lack of Brand Recognition and Prestige?
When selling products to other brands, the company has little control over the final price to consumers. This can limit its ability to adjust prices to improve profit margins or respond to market changes.
08.
Marketing and Promotion Challenges?
With a weak own brand, the company may struggle to differentiate itself from the competition, both in sales to other brands and in its own offerings. This can hinder the negotiation of better contracts with clients or the increase of sales for its own brand.
08.
08. Marketing and Promotion Challenges?
With a weak own brand, the company may struggle to differentiate itself from the competition, both in sales to other brands and in its own offerings. This can hinder the negotiation of better contracts with clients or the increase of sales for its own brand.
09.
Dependence on Volume for Sustainability?
If the company does not have a strong brand, it can be easily replaced by other companies with lower costs or differentiated products. This increases the risk of losing contracts with major clients.
09.
09. Dependence on Volume for Sustainability?
If the company does not have a strong brand, it can be easily replaced by other companies with lower costs or differentiated products. This increases the risk of losing contracts with major clients.
(001)
Discover how BASLR® can support your brand’s journey, driving innovation, transformation, and growth at every stage.
Areas of focus
Ready to Innovate and Redefine Industries?
Whether you’re producing meat, seafood, pet food, dairy, or any other food product, our design agency is here to elevate your brand and make it stand out in the market.
Meat
Pet Food
Cattle feed
Seafood
Dairy
Our Services
Where Does Your Brand Fit?
Every brand is at a unique stage in its journey. We tailor our approach to meet your specific needs, whether you’re laying a foundation or reaching for new heights.
(01)
Brand Analisys and Strategy
Figuring out what the brand represents and how to share that message with your customers.
(02)
Brand and Packaging Design
Understanding the brand’s meaning and making it clear to consumers through packaging.
(03)
Custom Photography & Illustration
Creating unique photos, touching them up, drawing illustrations, and making product images.
(04)
Brand & Packaging Performance test
Rigorous testing to measure performance with real and A.I consumers feedback and market data.
(05)
Production & Prepress
Preparing and delivering files that are ready for printing.
(06)
Brand Digital Presence & Strategy
We develop a digital strategy to identify the brand’s needs, define key digital supports, and partner with top experts to create a robust digital presence.
Clients case studies
Broquel
Branding for a innovative and wine brand.
Karney
A different taste of Spain in the form of a burger.